We constantly discuss how fashion seems to repeat itself throughout the ages, but what happens when great photography and art direction is repeated? Do we acclaim it as a complement or nouveau interpretation?"In the 70's you began to see a new kind of American brashness. Why shouldn't a woman have the nerve to show a little abandon? Isn't that reality?
- Polly Allen Mellen, Vogue Fashion Editor 1966 -1991
Vogue has consistently created an art direction that reverberated the times. This raw image depicted that sense of brashness; a bold move to things "less done."
The picture above, August 2008 cover of Zink magazine is very similar to the Vogue image but the differences are quite interesting. The eye thats now opened for instance, or the hand that's bejeweled, it propelled me to think either we are more aware of who we are as women or have we become a part of a fashion formula where following art is more important than allowing our experiences to dictate what fashion should really be.
Art direction is vital to giving understanding to how fashion should be worn and provides visual to the designation. But if we are going to repeat fashion and art photography what does that say about us as consumers? What does it say about OUR time?
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